The Challenge
A prominent brand in the sports and outdoor retail industry was faced with the challenge of increasing sales and expanding its customer base. Despite having a loyal customer following, they aimed to tap into new market segments and attract consumers who had not previously shopped with the brand. Additionally, the brand sought to gain a deeper understanding of its customers, identify potential partnership opportunities, and enhance overall brand loyalty.

The Solution
To address these challenges and unlock new opportunities, the brand partnered with Paymi. The collaboration involved running targeted cashback offers on the Paymi platform, providing customers with enticing rewards for their purchases. Paymi's card linking technology ensured that cashback was seamlessly credited to customers' linked cards, simplifying the redemption process.

To gain deeper insights into their customer base, the brand utilized Paymi's data analytics capabilities. This allowed them to understand customer demographics, spending habits, and preferences more comprehensively.

The Results
The results of the brand's partnership with Paymi were exceptional:

• In just 7 weeks, the brand's campaign on Paymi generated an impressive 841 rewarded transactions, contributing significantly to revenue growth.
• These transactions accounted for an astonishing $60,000 in sales, showcasing the platform's ability to drive revenue for partner brands.
• Many of these transactions came from consumers who had not previously shopped with the brand, demonstrating Paymi's capacity to attract and convert new customers.
• The brand gained valuable insights into its customer demographics, learning that their shoppers were primarily male, aged 30-44, and preferred credit cards for weekend shopping.
• Despite being 5th in their category, the brand had the opportunity to seize additional market share and aggressively target competitive shoppers to drive incremental trips and share of wallet

Overall, Decathlon's partnership with Paymi not only significantly increased sales and customer engagement but also provided invaluable insights into their customer base and market positioning. This successful collaboration serves as a compelling example of the benefits Paymi offers to brands looking to enhance their revenue, engage with new audiences, and build customer loyalty.